Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

It’s time for The Emirates FA Cup Fourth Round ... excitement from the world’s oldest football competition - here’s how you can watch these games. Sign up for beIN SPORTS CONNECT beIN ...

U.S. Soccer, Bank of America announce broad sponsorship deal that includes U.S. Soccer House at the 2026 World Cup and grassroots investment.

Sheikh Jassim bin Hamad Al Thani failed in his takeover bid for Man United in 2023 but, although the Qatari royal has been ...

She raced this weekend with a large question mark on the front of her helmet, a place that is typically adorned with a sponsor ... Cup podium finisher in moguls. Sam, 23, is a World Cup ski jumper.

Former England midfielder is back on punditry duties after his BBC sacking, a return that has created fear and paranoia among ...

Macuga's first World Cup race win — in a super-G where the ... the 22-year-old American's fast-improving results. Maybe now sponsors will catch up with a racer from what shapes to soon be ...

The sponsor of Gombe State Inter-secondary Schools Athletics Competition and Principal’s Cup Football Competition ... trust of the corporate world to come and sponsor sports event in Nigeria.

The 2025 BMW F 900 R Cup has a new title sponsor. ROKiT OFF has come on board, a familiar name for British Superbike Championship and World Superbike ... James was a sports journalist at Sky ...