The brand is redefining confidence for AA–B cups. Cofounder Jaclyn Fu reveals the inspiration, fit secrets and future of the ...

Buying sunglasses, flip-flops, and sunscreen will easily get anyone in the mood for summer, but shopping for a new swimsuit?

Celebrity-loved Aussie swimwear brand Bydee has just launched its 2025 core collection. Bydee’s newest collection, Océana, ...

Whether you’re escaping the cold with a beach vacation or simply want to get a head start on summer shopping, know that ...

As a not-thin, not-straight person, the bathing suit has become a particularly loaded item of clothing. Through the years, ...

With the launch of their new UPF 50+ activewear line, RuffleButts is setting the standard for sun protection in the children's swim & apparel markets. DALLAS, TEXAS / ACCESS Newswire / February 4, 202 ...

What else works equally well for a job interview, a late-night drink, and over a bikini ... and the feeling of the fabric. Below, you’ll find the best white button-downs for women, from the ...

The health wearables segment is largely dominated by chatter about smart rings, smartwatches, and bands. However, the concept of smart textiles has been around for a while, with names like Google ...

The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

We’re blessed with some pretty fantastic weather (almost) year-round in Australia so it’s only natural that we’re a nation of swim-loving beach goers. But what’s a day in the water without donning a ...

Experts in all things feminine swimwear, this is a brand that will have you looking and feeling your best when you hit the ...