That apart, the long-term sustainability of Threads’ competitive ad pricing is in question. Experts anticipate inclusion of ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

Interestingly, there is no formal rate card yet, but brands have already started planning their IPL campaigns on floating ...

Packing a fresh handle and blade, this reimagined Bailout is shockingly lighter, cheaper and more pocketable than the ...

Italy-based Lionsteel takes full credit for the Q4ttro, a MagnaCut-bladed beauty that (technically) deploys four different ...

Trump has said that he is looking for a TikTok deal in which US investors own at least a 50% stake in the platform. Read more here.

The broadcaster is offering both FCT and CPM rates for targeting iOS and other devices priced above Rs 50,000. The display ...

JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...

The Indian Premier League (IPL) 2025 faces a pricing dilemma. Soaring advertising rates, driven by JioStar's dominance after ...

Latest Analyst Ratings And Upgrades. In this article, we are going to take a look at where Viant Technology Inc. (NASDAQ:DSP) ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

CPMs will rise slightly to $22.05 in 2025 vs. $21.00 in '24, with U.S/Canada 2025 ad revenue totaling $2.9 billion this year, Bernstein analyst Laurent Yoon estimates -- more than double the estimate ...