T'puram: Kollam mayor Prasanna Earnest of CPM resigned from the post on Monday, adhering to a pre-existing coalition ...

Measurability of podcast advertising has been a hurdle for buyers and sellers across the entire life of the category. Despite ...

Wolters Kluwer, a global leader in professional information, software solutions, and services, today announced that its CCH® Tagetik expert solution has been recognized as a Leader, for the fifth ...

The IUML’s renewed push for leadership comes amid a section of Hindu and Christian voters reportedly leaning toward the BJP ...

That apart, the long-term sustainability of Threads’ competitive ad pricing is in question. Experts anticipate inclusion of ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

As Union Minister George Kurian and LDF, UDF trade fireworks, Kerala’s financial crisis has come under scanner. The crisis ...

Interestingly, there is no formal rate card yet, but brands have already started planning their IPL campaigns on floating ...

Packing a fresh handle and blade, this reimagined Bailout is shockingly lighter, cheaper and more pocketable than the ...

Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per ...