In August, Musk doubled down by suing Unilever, Mars, CVS Health and several other companies that had dropped Twitter, ...

Springfield, Ohio, sues neo-Nazi group for relentless ‘campaign of hate and harassment’ over Haitian migrants - ‘The Blood ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

During this Sunday’s Super Bowl, there will be as many viewers watching the commercial breaks as there will be watching the action on the field, as adland battles for consumer eyeballs. Lots of money ...

As the brand returns to New York Fashion Week, an inside look at what its new designer, Veronica Leoni, has planned.

He will need to separate himself from his identity as Robert Kraft’s offspring to establish a political brand strong enough ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

From San Francisco's Polk Street in 1971 to prime-time TV, Bebe was not just a mall brand. It shaped trends, defied critics ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...

"We are inspired by the philosophy of less, but better," Sawdon said in a press statement announcing the new brand. "The inherent satisfaction of having just enough. Sister City looks through a ...

Foreign hosts were invited to broadcast the district’s industrial advantages and urban brand to international audiences ... Co., Ltd., said that “As significant vectors of a city’s overseas ...

Understanding your audience will help you to develop your messaging, targeting and start to shape the campaign overall. For example, if you know you’re targeting 18 year olds then you’re probably ...