The proliferation of storytelling by and on behalf of brands can serve many purposes.  One more powerful purpose among them is the ability to communicate brand values and social impact. At the ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The decision to rename Zomato Ltd. to Eternal Ltd. stems from the company's broader vision of building an enduring ...

How did California leadership fail families so egregiously? They traded the time-tested value of responsibility for empty trends of "diversity, equity and inclusion." Were fires inevitable given ...