The town positioned itself as the "polar bear capital of the world." Photos, documentaries and marketing campaigns attracted thousands of tourists, who spend from $3,000 to $8,000 each to have a ...

since she was about to run it dressed as a polar bear. But the PE teacher, from Worcestershire, not only crossed the finish line in under five hours, she set the world record for the fastest ice ...

The 19th annual Polar Bear Plunge at Wildwood raised $355,000 for Special Olympics New Jersey, organizers said. It has 1,056 registered plungers, with many participating as teams. Elizabeth ...