Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

C JTS. With the acquisition of AM Solutions and the launch of its refreshed brand, JTS is strengthening its ability to serve ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

Help desk software can allow you to build relationships with customers and also support your marketing campaigns.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

One study found that 70% of consumers were driven to an online activity by direct mail / Chris Blonk via Unsplash A long time ago in a marketing department far, far away (well, Boots head office ...

People look at me today as the founder and CEO of a $100 million business and think I've always had everything figured out. The truth is, I was not the best student in my early ye ...

From relentless promotional emails to overflowing mailboxes, it can feel overwhelming — but here are some things you can do to stop them.