The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement
Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...
Exchange 4 Media6d
Power of niche marketing: Small focus, big impact
Factor Communications, writes on how niche marketing hones in on a well-defined audience with specific needs, preferences and ...
adexchanger5d
From Theory To Practice: How Organizations Can Embrace Experimentation In Marketing Measurement
Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...
The Hidden World Of Dark Social: How Brands Can Harness Private Sharing For Authentic Engagement
It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...
Social Samosa3d
Consistently discussing the same issue is far more valuable than launching one big campaign: Carmesi’s Zinia Bhattacharya
Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...
Q4 2024 ETSY Inc Earnings Call
Deb Wasser; Vice President - Investor Relations; ETSY Inc. Josh Silverman; President, Chief Executive Officer, Director; ETSY Inc. Lanny Baker; Chief Financial Offic ...
Exchange 4 Media2d
‘To build brand loyalty, it’s crucial to maintain a continuous conversation with the user’
Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...
MM&M4d
How new direct-to-consumer platforms are changing pharma’s relationships with patients
New DTC platforms like LillyDirect and PfizerForAll are triggering a paradigm shift in how pharma companies connect with ...
Printing Impressions3d
Quad Reports Q4 and Full-Year 2024 Sales Declines, Reduced Debt Leverage
Despite ongoing headwinds from declining print sales, Quad continues to invest in its marketing experience platform, ...
Q4 2024 Quad/Graphics Inc Earnings Call
Katie Krebsbach; Investor Relations Manager; Quad/Graphics Inc. J.Joel Quadracci; Chairman of the Board, President, Chief Executive Officer; Quad/Graphics Inc. Antho ...
Zero Day runs into a major issue that we've seen before in cyber thrillers
Marketing teams seem to understand their audience's fascination with devastating, wide-scale cyber attacks. Screenwriters, less so.
RingCentral, Inc. (NYSE:RNG) Q4 2024 Earnings Call Transcript
Q4 2024 Earnings Call Transcript February 20, 2025 RingCentral, Inc. beats earnings expectations. Reported EPS is $0.98, ...