Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

For example, if you want to increase your sales through ... By reviewing your partners, you can also ensure standardization and fairness in pricing and marketing efforts. B2B channel conflict is ...

The real winners in big game advertising aren't crowned during the game, but they're revealed in the months that follow, said ...

Deb Wasser; Vice President - Investor Relations; ETSY Inc. Josh Silverman; President, Chief Executive Officer, Director; ETSY Inc. Lanny Baker; Chief Financial Offic ...

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

Despite ongoing headwinds from declining print sales, Quad continues to invest in its marketing experience platform, ...

Marketing teams seem to understand their audience's fascination with devastating, wide-scale cyber attacks. Screenwriters, less so.