Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Shopify's recovery post-pandemic is impressive, with revenue growth outpacing costs. Check out what makes SHOP stock a very ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Instagram isn’t just a place for selfies and food pictures anymore. It’s a powerhouse for businesses looking to reach new ...

St Jerome’s Laneway Festival featured a more diversified group of brand partners and activations than ever before, and ...