Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Businesses that engage in direct marketing will be very familiar with the Spam Act and the Do Not Call Register Act. Currently, it looks like these will not be updated as part of the Privacy Act ...

UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe Direct to omnichannel payments provider, KORT Payments. Financial terms of the ...

Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

In 2025, AI avatars will be crucial for brand identity, particularly for CSPs, reflecting the brand’s personality, be it humorous, serious, or other qualities Acing the Science of Marketing ...

The next Nintendo Direct is just around the corner and the Switch 2 has just been officially revealed, alongside the announcement showing a new Mario Kart Game. If you're planning on watching this ...

Search Engine Land » SEO » Search Engine Land’s Guide To All Things Search » What is PPC – Pay-Per-Click marketing ... basis, meaning that the advertiser pays each time the ad is displayed ...

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the ...