It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

It's the perfect time for Dove's 2025 Super Bowl commercial. Titled "Those Legs," the brand is focusing on women and girls ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Another shopper who had been experiencing hair loss shared, “This is my first experience with this particular Dove product and I am very happy I tried it. It leaves my hair super soft ...

If you already look like a snack, here's your chance to smell like one too! Due to popular demand, Crumbl and Dove are ...

THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad, which shows a carefree little girl ...

Bruce Springsteen’s iconic anthem “Born to Run,” which is celebrating its 50th anniversary this year, has been reimagined for a new Dove Super Bowl commercial, which focuses on the impact negative ...

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

The 2025 Super Bowl is right around the corner, as is a brand-new slate of advertisements for fans to enjoy during the commercial breaks. Companies have always paid an absolutely astronomical ...

Which drives up dollars.” Since 1989, USA TODAY Ad Meter has surveyed viewers live and awarded an annual winner to the highest-rated commercial from the big game.

Absolutely. Viewers are easily offended these days and ad teams will do everything in their power to avoid being responsible for that commercial. But each year, the Super Bowl provides us with ...

Atop a skyscraper, Wes Gordon unveiled his latest Carolina Herrera collection to an eager crowd at New York Fashion Week. Models strutted down the runway adorned with 3,000 burgundy wine-colored ...