The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

(Reuters) - Elf Beauty's (ELF) shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

The pressed powder formula can be used on its own as a foundation, on top of makeup for more coverage, or to touch up. It delivers a blurred, soft-focus glow. The formula is vegan and cruelty-free.