Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Alex de Minaur has lost in the Rotterdam Open final for the second year running, but won plenty of admirers as he pushed ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Rafael Nadal has equal admiration for Roger Federer and Novak Djokovic as the trio pushed each other to unprecedented heights in tennis.

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Tim Henman faced Roger Federer, Rafael Nadal, and Novak Djokovic in their teenage years - and thought one of them wasn't ...

Roger Federer, Rafael Nadal, and Novak Djokovic are undisputed tennis royalty, but having faced all three on their way up, ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Here we take a look at the top five youngest men's singles players to achieve Career Grand Slam in the Open Era.

Djokovic embraced ten consecutive seasons with one Major semi-final, ruling the most notable tennis scene between 2011 and ...

Here we take a look at the top six best individual seasons in tennis men’s singles. The ATP Tour has given us many memorable moments.