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Hosted on MSNWhy Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for playersFender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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Fender launches new $599 Standard Series lineup – and it marks a major shift for one of America’s most iconic guitar brandsEach features the ubiquitous Modern ‘C’ shaped necks, Fender Standard pickups, and some of the usual suspects in terms of finishes (a Butterscotch Blonde Tele, Sunburst Strat, black basses), p ...
Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...
Earlier this year Fender celebrated the seventieth anniversary of the iconic Stratocaster guitar, a part of music history that has been associated with everyone from Jimi Hendrix and Eric Clapton ...
The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...
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