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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for playersFender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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Fender unveils the $599 Acoustasonic Standard: is this the moment the hybrid truly went mainstream?The Indonesian-made model breaks new ground for Fender affordability and is sure to put the Acoustasonic into the hands of ...
Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...
The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...
Earlier this year Fender celebrated the seventieth anniversary of the iconic Stratocaster guitar, a part of music history that has been associated with everyone from Jimi Hendrix and Eric Clapton ...
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