Like its mechanical counterpart, which stores rotational energy so that it can then be expended—to drive a train, for example—the CX flywheel fuels momentum for marketers by removing friction and ...
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Amazon’s ‘flywheel’ created a $2.4 trillion company—Netflix’s blowout earnings show how the streaming company is replicating the tacticAt Amazon for example, the flywheel worked something like this: More selection has historically led to a better customer experience; a better customer experience attracts more shoppers ...
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