So, while $2.3 billion feels unbelievable, when you think about all the coffee cup and Starbucks chatter that came from that one Game of Thrones scene, the number kind of becomes fathomable.

The morning after the big game, a lot of us are going to need a caffeine boost — and Starbucks wants to help with that.

The first 60-second spot shows baristas opening Starbucks locations for the day and writing on cups with Sharpies, with a voiceover saying the "Starbucks you love is back ... hello again." ...

Whether they come for the game, the fun commercials or the enticing ... those looking for a caffeine boost on Monday are in ...

Forget manicures, chignons and caramel cashmere, a takeaway coffee cup is ... girls in Starbucks clutch one on social media. “It’s a status symbol: you’re on your good game,” explains ...

While it may not be everyone's cup of tea, the new omnimovement is ... but expanded out into an open world with a story crafted by Game of Thrones author George R.R. Martin, so you know it's ...