An example of a merger would be that business A and business B want to expand but do not feel they can get any bigger alone. Both businesses decide to come together and share their business ...
Casadesus-Masanell, Ramon, Jorge Tarzijan, and Jordan Mitchell. "Arauco (A): Forward Integration or Horizontal Expansion?" Harvard Business School Case 705-474, February 2005. (Revised March 2009.) ...