David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear ...

HUGO BOSS and CWF Group announce the renewal of their license contract for the BOSS and HUGO kidswear collections until the end of 2029. The ...

Victoria Beckham is giving the people what they want! The fashion designer gushed over her husband David Beckham’s new ...

The German-based fashion brand already had a presence in tennis ... our ongoing passion for tennis,” Daniel Grieder, CEO of Hugo Boss, tells me. “We are always looking for sports that ...

With the increased consumer demand for premium and sustainable products, the luxury-brand sector is flourishing. Hence, it ...

David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal ...

American tennis star Taylor Fritz turned heads in a recent photo shoot for Hugo Boss’ new range of innerwear, and his compatriot Reilly Opelka was left stunned as he dropped just a two-word reaction.

This year’s Super Bowl was the most fashion-y yet. If the two industries successfully cross over, there’s lots of money and ...

Victoria Beckham still has the hots for her husband, David Beckham — even after 25 years of marriage. The former Spice Girls ...

Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

Mert and Marcus/Hugo Boss The campaign, directed by fashion photographers Mert and Marcus, launched on Thursday, Jan. 30, in celebration of the brand’s Boss One Bodywear collection. " ...