Rethinking B2B ROI: Why Short-Term Metrics Are Killing Your Long-Term Growth
In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...
A Deep Dive Into Health Care Marketing
Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...
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The BBC’s Editorial Values and Standards
The Editorial Guidelines are the BBC's editorial values and standards. They apply to all our content, wherever and however it is received. The page will automatically reload. You may need to ...
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Why Welch’s is embracing experiential marketing as it expands into alcohol
CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...
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What Is an Indirect Tax and How Does It Impact Your Money?
Indirect taxes are charged on goods and services ... This hidden charge is automatically included in the cost of items you buy. For example, when you purchase a soda at a store, the price you ...
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Telemarketing: Definition, What They Do, Example, and Types
Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...