While the top- and bottom-line numbers for Marathon Petroleum (MPC) give a sense of how the business performed in the quarter ended December 2024, it could be worth looking at how some of its key ...

Once you’ve identified your KPIs, schedule a recurring weekly meeting to review them. This isn’t just about looking at the ...

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Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

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Learn more about whether Cameco Corporation or Suncor Energy Inc. is a better investment based on AAII's A+ Investor grades, ...

Learn more about whether Marathon Petroleum Corporation or Pembina Pipeline Corporation is a better investment based on ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

UM’s new model and research builds a clear understanding of the complex pattern of a brand, with insights into how to apply ...

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on ...

UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.