While the top- and bottom-line numbers for Marathon Petroleum (MPC) give a sense of how the business performed in the quarter ended December 2024, it could be worth looking at how some of its key ...

Once you’ve identified your KPIs, schedule a recurring weekly meeting to review them. This isn’t just about looking at the ...

The total value of agency bookings in Australia last year fell by 0.9%, despite strong year-on-year growth in various sub-sectors.This is according to the latest Guideline SMI report, which showed ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be ...

Sources said as a growing SaaS player, Health Metrics could be valued at between 6-times to 8-times revenue. That’s as much ...