Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips. "Not only does this commercial celebrate the hard ...

Popular snack company Lay's got serious with its Super Bowl LIX ad and hired an award-winning director to create a ...

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

St. Johns County farming family to be featured in a Lay's Super Bowl commercial celebrating their agricultural legacy.

You're about to get all warm and fuzzy about the nearest bowl of Lay's potato chips. Grab a tissue and lean into the ...

The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.

Lay’s last appeared in the Super Bowl in 2022 with an ad from Highdive that starred Paul Rudd and Seth Rogen remembering old times over a bag of chips before Rogen gets married. PepsiCo’s Mountain Dew ...

Lay’s is making a heartwarming Super Bowl return with a commercial featuring a young farmer’s daughter growing potatoes.

The FDA classified the recall of Lay's Classic Potato Chips in Oregon and Washington state as a Class 1 recall, which means ...