Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes ...

You're about to get all warm and fuzzy about the nearest bowl of Lay's potato chips. Grab a tissue and lean into the ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Popular snack company Lay's got serious with its Super Bowl LIX ad and hired an award-winning director to create a ...

The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that ...

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This year is no different.

Dallas' Plot Twist Creativity is behind the Super Bowl spot for H-E-B, the San Antonio-based grocer that’s been heavily ...