She has 15+ years of experience as a financial writer and technical analyst. Market segmentation is the process of dividing a broad market into smaller groups with shared characteristics to market ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Meme coins have taken the cryptocurrency world by storm, capturing both mainstream attention and speculative investments.

Mazda ranks 2nd in the mass market segment of the J.D. Power Vehicle Dependability Study, showcasing reliability and quality ...

Premium smartphones accounted for 25% of 2024 shipments, with Apple leading the segment, followed by Samsung and Huawei.

India playbook—mass-market push, a sub-4-metre SUV, and Ranveer Singh as its new ‘Brand Superstar’ to drive the brand into ...