Social media success metrics are undergoing a fundamental shift. While many businesses chase vanity metrics like follower counts and engagement rates, the real measure of social media ...

Some Black consumers accused Black business owners of selling out the very racial community that contributed to their success ...

Artists and musicians utilize social media as a helpful marketing pivot to get more eyes on their talent. This allows for new ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

For years, internet users have shared a quote about how to measure the success of welfare programs ... (Screenshot from "Social Security Amendments of 1971: Hearings Before the Ninety-Second ...

the internet and social media. A majority of survey respondents indicate they use at least one measure regularly to check the accuracy of information they’re receiving, including thinking critically ...

Some Black consumers may be breaking up with Target this February.

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.

The aggressive Republican agenda’s success depends on how well the three leaders harmonize their tactics and goals for the ...

TikTok's impact on the brand's social performance was responsible for 77 percent of owned engagements, according to ...

Are you ready to amplify your brand’s reach and establish authority in your niche? Guest posting could be the golden ticket ...