Kendrick Lamar’s Super Bowl LIX halftime show sparked conversation among fans and critics as he performed a mix of old and new hits. His 12- to 13-minute set had everyone trying to decode his hidden messages and cemented his place in history,

Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.