Due to its rich pervading heritage, the leopard was a natural choice for the new logo representing Goldsmiths' family of brands – the London Assay Office, the Goldsmiths’ Foun ...

What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... logo to encourage recycling, but the company's efforts to reduce plastic ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

Here’s how to design a logo that helps your business stand out and win customers ... while sans-serif fonts feel modern and ...

Of course, some criticize these modern logos as being copy ... championship game in 1969. As far as design aesthetics are concerned, the early logos were very straightforward.

According to the company ... trucker hat and brought to life with a modern, custom font.” Alongside this, the change in color between the old and new logos is in order to “keep the brand ...