From whiter teeth to cleaner carpets, you *will* find something ecstatically helpful in this post. View Entire Post › ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Sephora surprises with great offers on Saturday, February 1! Including Valentine's Day gifts from tatcha & Sol de Janeiro, ...

Hair care can be tough. When it comes to skin care, there's an understanding that not every product is meant for every person ...

Sephora is a well-known beauty store that has been around for decades. It is a go-to destination for makeup enthusiasts and ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

shop Briogeo’s Style and Treat Tinted Dry Shampoo Puff at Sephora and the brand’s site for $28. Plus, shop more dry shampoos for dark hair, below. Shoppers With “Brittle” Hair Say This $25 ...

After hours: January 28 at 6:39:02 PM EST Loading Chart for OLPX ...

If you are into skincare, you’ve probably noticed the overwhelming number of products available for women, while men seem to rely on multi-purpose 10-in-1 shampoos that claim to tackle all their ...

To start, Hawkins recommends prepping your hair with a lightweight dry shampoo — especially for those with fine hair who benefit from more volume and grip. This helps hold the bun in place ...