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How The Pillsbury Doughboy Became A Beloved Food Brand Icon
The Pillsbury Doughboy -- whose name is actually Poppin' Fresh to emphasize the qualities of the company's dough -- was ...
General Mills’ top designer refreshed the Pillsbury Doughboy and risked defying its No. 1 rule: ‘Don’t break the billion-dollar brand’
If you think Poppin’ Fresh looks different, you’d be right. Teman Evans explains why his team refreshed the mascot, now ...
Watch Iconic Mascots (Pillsbury Doughboy! Old Spice Guy!) Team Up in Instacart's 2025 Super Bowl Commercial
A number of beloved brand mascots unite for Instacart's 2025 Super Bowl ad, and work together to deliver a record-speed grocery delivery.