Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Following its attendance at the World Economic Forum in Davos this January, Brand Finance explores some insights around ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Discover 83 powerful real estate quotes to gain insight from industry leaders, increase motivation, and connect with clients ...

The treatment of this seems to also hinge on who is the agent and priniciple in the scenario. Whilst it's clear when the "Company" is collecting monies that they are the Principle, it is difficult to ...

Kanye West has left fans horrified after he shared a number of shocking and vile posts on his social media accounts, branding ...

Besides insightful commentary and intriguing mysteries, Spy x Family also has its fair share of funny quotes that will leave fans in splits.

“Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not ...

SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...

If you’re selling creams, serums, soaps, or other skin and hair care products online, having a killer skin care branding and marketing plan is one of the highest-impact ways you can increase sales and ...