In today’s fast-paced digital landscape, businesses are constantly seeking innovative solutions to engage customers, ...

SMS is arguably one of the most intimate of digital marketing channels. While your customers (and let’s be honest, you) may ...

SMS campaigns in the Americas also delivered remarkable click-through-rates (CTR of 12%), over five times that of email at 2.3%. This reflects the region's reputation for championing a mobile-first ...

Strong customer communications and effective prospecting campaigns are integral to the ... If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my ...

It’s easy for app marketers to get excited about new marketing channels. But they shouldn’t invest in new areas before reviewing their SMS marketing costs. And that’s because an accurate SMS marketing ...

In 2022 the global revenue of the Expedia Group. Inc. was estimated to be $11.66 billion. Over the years the company ran multiple SMS marketing campaigns to grow the number of its users and increase ...

Learn how to design an effective marketing campaign from scratch with our step-by-step guide. Discover strategies, examples, and expert tips! Want to know why 90% of marketing campaigns fail before ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

This can be done through various channels, like website pop-ups, checkout pages, or a specific opt-in campaign. Let’s work together to build your store We are one of the world’s most trusted and ...

BBC Creative has launched a 90-second film as part of a broader campaign highlighting the BBC's fight against disinformation. Before last week's general election, the BBC's in-house creative team, BBC ...