The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 trillion text messages, ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for ... Based on that data you can create more targeted messages, plan re-engagement campaigns, and segment your ...

There are a number of things to consider when creating an SMS marketing campaign. All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate ...

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with ...