Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Learn how to use 19 distinct sales funnels to guide customers, boost revenue, and achieve your marketing goals. Achieve your ...

The Bookseller is the incisive and independent source of news and analysis for the book trade and publishing industry. Get ...

Valentine’s Day presents a lucrative window for hospitality sector, and financial strategies play a key role in revenue ...

The next time you call to book a service appointment for your car, you might not need to speak with a human. Companies with artificial intelligence-powered tools are pushing into all corners of ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

“There are a lot of things that it’s going to do better than we can,” said Jeff Laethem, who heads a Buick and GMC dealership in Detroit. Laethem uses an AI product to help manage customer phone calls ...

An author took to TikTok to speak candidly about the amount of money she earned from publishing a book. It can really vary ...

The story of Intellivision is long and takes a number of turns, which you can read all about in the book Intellivision: How a ...

Either MicroStrategy’s Michael Saylor is a visionary, or he’s a delusional egomaniac,” Forbes observed in 1998, during the ...

• Sample chapters, if available, or other material by the author that would be representative of the subject matter, writing level and style. • Information on the length of the projected (or completed ...