“The measurement should reflect that.” To measure improvements in brand awareness and loyalty, social media channels offer the usual metrics like followers, views, impressions ...

By monitoring key metrics like engagement ... us to continually improve and grow our social media presence, ultimately leading to increased brand awareness and potential business opportunities.

Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.

Frustrated by your social media metrics? Find out what the numbers are telling you ... Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and ...

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their ...

A CCRC has found that expanding its marketing efforts to include social media platforms has resulted in measurably improved business metrics.

SumFactors believes in using the power of data-driven decision making when developing a social media strategy for their clients. SumFactors ...