“The measurement should reflect that.” To measure improvements in brand awareness and loyalty, social media channels offer the usual metrics like followers, views, impressions ...

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial.

SumFactors believes in using the power of data-driven decision making when developing a social media strategy for their clients. SumFactors ...

previously untapped source of brand value,” said Jay Prasad, CEO of Relo Metrics. “By adding additional media insights alongside broadcast and social exposure, we’re empowering rights holders, brands, ...