Leading social media experts reveal how businesses ... and building brand visibility in their niche. For example, we monitor engagement metrics like shares, comments, and clicks to assess how ...

Wendy’s, for example, does not sell its hamburgers ... To measure improvements in brand awareness and loyalty, social media channels offer the usual metrics like followers, views, impressions ...

Remember, one of the best social media metrics you have available isn't on a graph or pie ... Use geotags on your social post. For example, the lab where research was conducted, the spot where your ...

Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

One of the most significant changes that social media has brought to the entertainment industry is the rise of direct ...