Social media has reshaped the 'National Crush' phenomenon, favoring viral moments over sustained success. Platforms like ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

One of the most significant changes that social media has brought to the entertainment industry is the rise of direct ...

Remember when tracking website visitors and social media followers felt like enough? Those days are long gone. In 2025, ...

As social platforms transform how people consume information, savvy executives are also reimagining investor engagement for the digital age.

In pursuit of tracking fitness goals in a comfortable manner, a growing number of people are relocating their watches (and ...

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

This is a two-part long read. Part one raises the pros and cons of social media access for children below 16 years old in the ...

This new approach blends the visibility of high-quality media impact with the vibrancy and variability of smaller, deeper ...

And for example, in the case of Triptii Dimri ... box office numbers and critical acclaim are now complemented by social media metrics such as follower count, engagement rates, and online influence.

Leading social media experts reveal how businesses ... and building brand visibility in their niche. For example, we monitor engagement metrics like shares, comments, and clicks to assess how ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...