Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

Check out the below infographic and consider how the social media funnel aligns with your strategic approach.

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

With so many key entry and engagement points and possibilities, many have abandoned the idea of a funnel entirely. Today, in this digital age of mobile, social media, and brave new world of marketing, ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership t ...

With this partnership, customers will now gain access to even more actionable insights on sponsorship performance including media values and impressions, alongside all the other channels of ...

“By adding additional media insights alongside broadcast and social exposure ... sports sponsorship investments, Relo Metrics provides unparalleled performance analytics that delivers granular ...