After a three-year absence, PepsiCo has officially returned to Indonesia with an investment of US$200 million over 10 years to build a snack factory in Cikarang, West Java. This move is not just ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

There are contemporary issues confronting Public Relations practice in Nigeria today, from fake news, misinformation, ...

Elliott engaged Phillips 66 in November 2023, calling for a series of improvements. The activist has since grown its position ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...

Holt is responsible for Net Conversion’s approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency’s proprietary Martech platform.

Learn effective link building strategies for gaining natural links from various sources, like the media, bloggers, and ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Kraft Heinz plans to lean on marketing and innovation to drive sales and restore volumes but 2025 is set to be a year of ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...