It’s no gainsaying that the IPL is the biggest money-spinning event in a marketer’s calendar. The last season saw record viewership on TV and digital (over 500 million on each) and advertisers ...

Media buyers estimate nearly ₹5,000 crore will be spent by advertisers on these cricket properties. JioStar, the new entity ...

Arup Bansal (JioStar) and Hemant Kewalya (Nielsen) spoke about redefining advertiser experience this IPL and more at afaqs!

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

Tata Motors achieves a significant milestone by surpassing 2 lakh electric vehicle sales in India, featuring models like the Tiago EV, Tigor EV, Punch ...

At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...

Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.

AI interaction, here is the journey of Dhananjay Yadav, Co-founder & CEO of Neo Sapien from Shark Tank India to the next Big ...

As the TATA Indian Premier League (IPL) continues to reign supreme as the nation's most-watched sporting event, Campa from ...

MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...