Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Sean “Diddy” Combs is showing his appreciation for Kanye West’s “Free Puff” campaign, which was shared during an online rant ...

I love the smell of fresh-cut grass in the morning, but I hate seeing my favorite professional tennis players slipping and falling-down on the grass courts at Wimbledon. When did Championships ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

There’s more to it here than just the inaugural Singapore Open featuring some of the world’s best tennis players.

We see children from all walks of life, it’s rewarding to be a part of because they learn from one another. We have several ...

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...

A private tennis club and luxury hotel brand build a chic social network around community, cocktails, shopping and the proper ...

If you have resolved to start a regular exercise regimen this year — congrats! But does that mean you need to buy pricey fitness apparel? While exercise-specific clothing ...