The ads ends with an exchange between Ramsay and the "ambassador" representing the "new alien species," played by comedian Davidson, 31. Easter eggs during the cross-generational celebrity mash-up ...

The spot is literally a crushing sendup of the finale of Steven Spielberg‘s heart-tugging sci-fi blockbuster E.T., in which a group of humans says farewell to an alien visitor. Only this time ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

Chiefs quarterback Patrick Mahomes helped reveal the three finalists in January. The alien-themed commercial airs during the first quarter of Sunday's game.

The alien-themed commercial airs during the first quarter of Sunday's game. Best Super Bowl commercials of all time: Look back at USA TODAY Ad Meter winners through the years Need a break?