Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.

A top-shelf handmade crystal bottle of Patrón en Lalique: Serie 2 costs $7,500. These prices put Patrón in the super premium tequila category. The agave plant is essential in making tequila.

We may receive a commission on purchases made from links. When it comes to tequila, certain "musts" apply. Tequila must be ...

(It’s a name almost anyone who’s walked past a tequila shelf will recognize.) Press was one thing, but the brand’s real stickiness seemed to grow from positive word of mouth and a consistent ...