Leading social ... media analytics to track progress and refine their marketing efforts. Using tools like Prowly to measure key performance indicators (KPIs), we focus only on those metrics ...

What are your marketing metrics telling you? If you rely on the standard measurement ... and taking advantage of online channels in the process (mobile apps, social media, and online communities), ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Understanding key metrics is the first ... potential traffic sources include different digital marketing channels such as social media, email marketing or your brand's website.

A CCRC has found that expanding its marketing efforts to include social media platforms has resulted in measurably improved business metrics.