Leading social ... media analytics to track progress and refine their marketing efforts. Using tools like Prowly to measure key performance indicators (KPIs), we focus only on those metrics ...

So that means you need understanding of what ... capabilities, and metrics for brand performance, multi-channel marketing, and social media. Her previous roles in insights and analytics have ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

What are your marketing metrics telling you? If you rely on the standard measurement ... and taking advantage of online channels in the process (mobile apps, social media, and online communities), ...

Reaching 100,000 people with a $2 million budget might feel impressive, but it's not if the business's total addressable market includes millions of potential customers.

A CCRC has found that expanding its marketing efforts to include social media platforms has resulted in measurably improved business metrics.

Understanding key metrics is the first ... potential traffic sources include different digital marketing channels such as social media, email marketing or your brand's website.