The NFL logo and theme art for Super Bowl LIX features beadwork from Tahj Williams, a queen of the Golden Eagles Mardi Gras ...

NORTH TEXAS — The 100th annual East-West Shrine Bowl kicks off Thursday at AT&T Stadium. The annual meeting of some of the best college football players in the country gives them the opportunity to ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

However, online conspiracy theorists say this year’s match-up was predicted by the Super Bowl 59 logo months ago ... last few years matching up with the football teams’ colors.

∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field sponsorship advertisements during regular-season games.

The home of the Texas Tech football team has undergone a major facelift recently with the opening of the Jones AT&T Stadium south end zone building and the Womble Football Center. A name change ...

Fans who believe in the Super Bowl logo conspiracy theory are probably not surprised with this year's matchup for the Super Bowl. Sorry, sad Bills fans (and Commander ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his newsletter is a mere taste of the smorgasbord of delights he offers every week.

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...