Universal's 'Wicked: For Good' creates a unique marketing challenge
The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the ...
Variety20d
‘Wicked’ Tops December as 2024 U.K., Ireland Box Office Matches 2023 With $1.3 Billion
The month’s success was driven by strong performances across multiple titles, with “Wicked” leading the charge. Holding the No. 1 spot for the second consecutive month, Jon M. Chu’s ...